Edson Valle Iancoski

Digital transformation continues to shape the retail landscape, and companies face the constant need to evolve to meet consumers’ rising expectations. In this context, omnichannel and multichannel strategies emerge as distinct solutions to these challenges. Understanding the differences between these approaches is crucial to choosing the best strategy for your business and ensuring a consistent

The digital revolution has drastically changed the way companies interact with their customers. Integrating various communication channels into an omnichannel platform has become essential to provide a consistent and satisfactory experience. In an increasingly competitive market, the omnichannel strategy stands out as a powerful solution to meet the expectations of modern consumers and ensure customer