Selling consortium plans via WhatsApp is one of the most effective digital marketing strategies for companies looking to attract new customers, especially in a scenario where direct and personalized communication is becoming increasingly essential.
With millions of active users on the platform, WhatsApp presents itself as a powerful tool for businesses seeking to boost their sales in a more agile and efficient manner.
However, for this strategy to be successful, it is necessary to adopt appropriate tactics such as audience segmentation, message personalization, and the use of automation to streamline the sales process.
In this article, we will explore how to strategically and effectively sell consortium plans via WhatsApp, highlighting best practices, real-world examples of companies that have successfully adopted this approach, and solutions that can further enhance your results, such as those offered by Nexloo.
Keep reading to understand how this strategy can boost your sales results.
The Importance of WhatsApp in Consortium Sales
WhatsApp is a widely used instant messaging platform with over 2 billion users worldwide.
In Brazil, the app is one of the primary communication tools, used by 98% of Brazilians with internet access.
Given this, WhatsApp has become an indispensable tool for companies looking to increase their sales, including those selling consortium plans.
When it comes to consortium plans, the sales process requires effective communication to educate potential customers about the benefits of this purchasing model.
WhatsApp provides a direct way to engage interested parties, clarify doubts, and deliver information quickly and efficiently. For this reason, the platform has stood out as an essential channel for consortium sales.
Success Cases
Companies like Consórcio Embracon have successfully used WhatsApp to serve their customers and increase sales.
Embracon, one of the largest consortium administrators in Brazil, implemented WhatsApp support that allows customers to ask questions, negotiate terms, and even simulate consortium plans.
Through this strategy, the company significantly reduced conversion time and improved the customer experience.
Another successful example is Porto Seguro Consórcio, which used WhatsApp to create a direct line with its customers.
By leveraging automation, the company streamlined the sales process and improved closing rates, expanding its customer base in a short period.
Advantages of Using WhatsApp to Sell Consortium Plans
Among the main advantages of using WhatsApp to sell consortium plans, the following stand out:
- Proximity to the customer: WhatsApp is a personal tool that creates a sense of closeness with the customer, facilitating negotiation.
- Quick responses: The ability to provide quick and personalized responses increases customer satisfaction.
- Access to a large user base: With a significant number of users, WhatsApp enables businesses to reach a broad audience in a segmented way.
Effective Strategies for Selling Consortium Plans via WhatsApp
Target Audience Segmentation
One of the keys to success in selling consortium plans via WhatsApp is target audience segmentation. Understanding your ideal customer profile and creating targeted campaigns for specific groups is essential.
For example, Grupo Nacional de Consórcios segments its potential customers based on their interest in specific types of consortium plans, such as real estate, vehicles, or services.
As a result, they can send personalized proposals, increasing conversion rates. Additionally, by segmenting the contact base, messages become more relevant, contributing to higher engagement.
Automation to Speed Up the Sales Process
Although communication via WhatsApp is highly effective, it can be optimized using automation tools. Tools like WhatsApp Business API allow businesses to set up automated messages to quickly respond to customer inquiries and provide initial information about consortium plans.
This ensures that the company does not waste time and can serve multiple customers simultaneously without compromising service quality.
Nexloo, for example, offers sales automation solutions that integrate with WhatsApp, enabling businesses to send personalized and automated messages to customers, segmented according to their preferences.
This type of automation significantly enhances sales efficiency and increases conversion rates.
Personalized Customer Service
While automation is important, personalization remains one of the key factors influencing consumer purchase decisions. On WhatsApp, businesses can create a more humanized experience by personalizing messages based on interaction history and customer preferences.
By using information that the customer has already provided, such as the desired consortium value or their birthday, businesses can send relevant and customized messages, increasing engagement and conversion chances. A best practice is to use the customer’s name and remember important details about their journey, such as previous simulations or resolved inquiries.
Best Practices to Maximize Consortium Sales Results
Establish Clear and Transparent Communication
Clarity and transparency are fundamental to success in selling consortium plans. Potential customers need to understand how the consortium process works, payment conditions, deadlines, and associated fees.
Avoid jargon or complex terms that may confuse customers, and use simple and direct language.
Additionally, always provide a detailed explanation of the consortium’s benefits, such as the ability to acquire high-value assets with affordable installments, without the high interest rates of traditional financing.
Use Visual Resources to Enhance Communication
WhatsApp allows the sending of photos, videos, and audio messages, which can be used to enrich communication and make the sales process more engaging.
Sending explanatory videos about consortium plans or illustrative images of the assets that can be acquired through the consortium is an excellent way to capture customer attention and facilitate understanding of the process.
Porto Seguro Consórcio uses explanatory videos about its plans and consortium modalities, helping clarify customer doubts and making the purchasing decision easier.
Agile and Proactive Responses
Quick responses are crucial to maintaining customer interest. A study by Nexloo, a customer service platform, revealed that conversion chances increase by up to 50% when businesses respond quickly to WhatsApp inquiries.
Therefore, it is essential to be available to answer questions and provide support efficiently, especially during the decision-making process.
How Nexloo Can Enhance Your Consortium Sales via WhatsApp
Nexloo offers innovative sales automation and management solutions designed specifically for companies looking to sell consortium plans via WhatsApp. The main benefits of Nexloo’s solutions include:
- WhatsApp Integration: Nexloo offers seamless integration with WhatsApp Business API, enabling message automation and personalized content delivery.
- Advanced Segmentation and Analytics: The platform allows businesses to segment their contact base based on interest data, interaction history, and customer profiles. Additionally, it provides analytical tools to monitor campaign performance and optimize results.
- Multichannel Support: Nexloo also facilitates customer service across multiple communication channels, ensuring real-time support regardless of location.
Conclusion
Selling consortium plans via WhatsApp is an effective strategy that can transform the way businesses interact with customers and improve conversion rates.
The key to success lies in adopting a personalized approach, utilizing automation tools, and maintaining clear and transparent communication.
By implementing best digital marketing practices and leveraging solutions like those offered by Nexloo, your business will be better positioned to increase sales and build customer trust.
Now that you know the strategies for selling consortium plans via WhatsApp, it’s time to put them into practice and start seeing results.
