The verification badge on WhatsApp Business is a mark of credibility and authenticity that can bring various benefits to your company, such as increased customer trust and a more professional presence on the app.
In this comprehensive guide, we will explore what the verification badge is, its benefits, the requirements to obtain it, and the detailed process to achieve this important verification for your company.
What is the WhatsApp Business Verification Badge?
The WhatsApp Business verification badge is a green symbol with a checkmark icon that appears next to the company’s name. This badge indicates that WhatsApp has confirmed that the account genuinely belongs to the company it claims to represent.
Types of Verification
There are two types of verifications on WhatsApp Business:
– Confirmed Business Account: Indicates that the account has been verified by WhatsApp and that the phone number matches the business.
– Official Business Account: This is the green badge granted only to select businesses after a rigorous verification process.
Benefits of the Verification Badge
Credibility and Trust
The verification badge gives your company an appearance of reliability and authenticity, which can increase customer trust.
Professional Presence
It helps your company stand out from other accounts, conferring a more professional presence on WhatsApp.
Improved Customer Service
Customers are more likely to interact with verified accounts, which can improve customer service and engagement.
Requirements to Obtain the Verification Badge
Confirmed Business Accounts
To have a confirmed business account, the company must:
– Have a complete business profile: Including the company name, description, address, email, and website.
– Be a legitimate business: The phone number must belong to the company.
– Follow WhatsApp guidelines: Comply with all policies and guidelines set by WhatsApp.
Official Business Accounts
To obtain the green badge of an official business account, in addition to the above requirements, the company must:
– Be a well-known business: Large and highly relevant companies in the market have a better chance of obtaining the badge.
– Have a strong media presence: Significant presence on social media and press coverage help in the verification process.
– Prove authenticity: WhatsApp must be able to verify the authenticity and relevance of the business.
Step-by-Step Process to Obtain the Verification Badge
Step 1: Set Up WhatsApp Business
– Download WhatsApp Business: Download and install the WhatsApp Business app from the Google Play Store or the Apple App Store.
– Create a Business Profile: Set up your business profile with all necessary information (company name, description, address, email, and website).
Step 2: Request Verification
The request for the verification badge is made through the WhatsApp Business API. For smaller companies, it is necessary to use an authorized solution provider to access the API.
– Choose a Solution Provider: Select an authorized solution provider, such as Twilio, MessageBird, or Nexmo.
– Request WhatsApp Business API: Contact the solution provider and request access to the WhatsApp Business API.
– Complete the Request Form: Fill out the request form provided by the provider, including all company information.
Step 3: Review Process
After submitting the request, WhatsApp will review your application. This process can take some time and includes verifying the authenticity and relevance of your company.
Step 4: Receiving the Verification Badge
If your application is approved, you will receive a notification, and the verification badge will be added to your company’s profile on WhatsApp.
Best Practices to Ensure Approval
Complete the Business Profile
Ensure that all information in the business profile is complete and accurate. This includes the company name, description, address, email, and website.
Maintain Online Presence
Increase your company’s online presence, including a well-developed website and active social media profiles.
Follow WhatsApp Guidelines
Adhere to all policies and guidelines set by WhatsApp, ensuring that your company operates ethically and professionally.
Work with a Reputable Solution Provider
Choose an authorized and respected solution provider, as this can facilitate the verification process.
Nexloo: The Best and Most Complete Tool on the Market
For companies looking to maximize the effectiveness of WhatsApp Business and simplify the verification process, Nexloo stands out as the best and most complete tool available. Here are some reasons why Nexloo is the ideal choice:
Complete Integration
Nexloo offers full integration with CRM systems, e-commerce, and other business management platforms, facilitating information centralization and process automation.
Intelligent Automation
With Nexloo, you can set up intelligent automations to respond to messages, send reminders, and manage marketing campaigns, saving time and resources.
Support and Training
Nexloo provides dedicated support and personalized training to ensure your team knows how to use all WhatsApp Business features efficiently.
Advanced Analysis
The platform offers advanced analysis tools that help measure the performance of your campaigns and the effectiveness of customer communication, allowing continuous adjustments and improvements.
Security and Reliability
With Nexloo, you can be sure that all your communications are secure and reliable, protecting your customers’ and company’s information.
Conclusion
Obtaining the verification badge on WhatsApp Business can bring numerous benefits to your company, including greater credibility, customer trust, and a more professional presence.
By following this comprehensive guide, you can understand the requirements, follow the step-by-step process, and increase your chances of achieving this important verification.
Additionally, by using tools like Nexloo, you can optimize the use of WhatsApp Business and ensure effective and secure communication with your customers.
