Black Friday 2024 is set to be a milestone for retail, with 65% of consumers expecting new products and unique experiences. Research released by Google reveals that 62% of consumers plan to take advantage of the period, highlighting a growing interest in offers beyond traditional electronics and fashion promotions. In this context, entrepreneurs, company directors, […]
Net Promoter Score (NPS) is a widely used metric to measure customer loyalty and their willingness to recommend a company, product, or service to others. Within the context of NPS, “NPS zones” are categories that help interpret the results and better understand customer satisfaction and loyalty. In this article, we will explore what NPS zones
NPS Zones: What They Are, What They Are For and How to Analyze Read More »
In the world of marketing and sales, the funnel concept is widely used to describe the customer journey from initial contact to purchase. Recently, a new approach has gained prominence: the Hourglass Funnel. This model not only focuses on customer acquisition but also emphasizes retention and loyalty. In this article, we will explore what the
Hourglass Funnel: What is it, How does it Work and How to Use it Read More »
Web-based CRM (Customer Relationship Management) systems are essential for companies that want to manage their customer interactions efficiently. With the increasing adoption of technology, Web CRMs have become the preferred choice for many organizations. This article explores in detail what a Web CRM is, how it works, its benefits, and presents a list of the
CRM Web: What it is, How It Works + 10 Tools Read More »
The concept of “sales machines” is becoming increasingly popular in the business world. A sales machine is an automated and efficient system that generates, nurtures, and converts leads into customers in a predictable and scalable manner. In this article, we will explore in detail what a sales machine is, how it works, and the steps
Vending Machines: What it is, How it Works and How to Create Read More »
Easter is one of the most anticipated times of the year, both for consumers and merchants. This special occasion brings a series of opportunities for brands to connect with their audience creatively and effectively. In this article, we will explore the best Easter campaign ideas, covering what they are, their purposes, how to implement them,
Easter Campaigns: Top 10 Ideas Read More »
Black Friday is one of the most anticipated dates of the year for commerce, offering an excellent opportunity to increase sales and attract new customers. To stand out amid the competition, it’s essential to create creative and effective campaigns. In this article, we will explore best practices and offer ten Black Friday campaign ideas to
Best Black Friday Campaigns: Top 10 Ideas Read More »
Children’s Day is a special date that offers excellent opportunities for commerce and businesses of all sizes. It’s a time to celebrate childhood and create lasting memories, which brands can use to connect emotionally with their customers. In this article, we will explore best practices and offer ten creative ideas for Children’s Day campaigns, which
Children’s Day Campaign: Top 10 Ideas Read More »
Black Friday is one of the most important dates of the year for commerce, offering an excellent opportunity to increase sales and attract new customers. To stand out amidst the competition, it’s crucial to create creative and effective campaigns. In this article, we will explore best practices and offer ten Black Friday campaign ideas to
Black Friday Campaigns: Top 10 Ideas Read More »
Sending a birthday message to your customers is an excellent way to strengthen relationships and show appreciation. A well-thought-out message can make your customers feel valued and special. In this article, we will explore best practices and offer some creative ideas to help you craft memorable birthday messages for your customers. We will delve into
Top 10 Birthday Message Ideas for Clients Read More »
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