How to Use WhatsApp Business Catalog to Increase Sales and Improve Customer Experience
WhatsApp Business has transformed the way businesses of all sizes interact with their customers.
Among the features that attract store owners, the WhatsApp Business catalog is an indispensable tool for showcasing products and services in an organized and practical way, without the need for a website or online store.
In this article, you will learn how to create and set up the catalog in WhatsApp Business, understand its advantages, and discover how Nexloo can enhance this strategy to increase your sales and improve the customer experience.
What is the WhatsApp Business Catalog and Why Should You Use It?
The WhatsApp Business catalog is like a digital storefront integrated into the app. It allows businesses to display products or services directly on WhatsApp, making the purchasing process faster and easier.
Advantages of using the catalog:
- Ease of access: The customer can see your products directly in the conversation.
- Reduced friction: No need to manually send images and descriptions.
- Practical integration: Functions as a store without additional costs.
- Improved customer experience: Information is centralized and easily accessible.
Imagine responding to a price inquiry and, instead of sending separate photos and descriptions, you simply share the product link directly from your catalog. Professional communication starts here.
Step-by-Step Guide to Create and Set Up the Catalog in WhatsApp Business
- Update Your WhatsApp Business Ensure you’re using the latest version of the app. Updates ensure access to new features and improved security.
- Access the Catalog Tool Open WhatsApp Business. Tap the three dots in the top-right corner and go to “Settings.” Select “Business Tools” and tap “Catalog.”
- Add Your Products or Services Tap “Add item.” Fill in the following fields:
- Product/Service Name: Be direct and avoid jargon.
- Price (optional): Provide prices to help with decision-making.
- Description: Highlight key benefits and details.
- Image: Choose high-quality photos.
- Link (optional): Include URLs for more information.
- Product Code (optional): Organize your inventory.
- Review and Publish Make sure all information is correct. After adding the items, they will be reviewed by WhatsApp before becoming available to your customers.
Best Practices for an Attractive Catalog
- Use quality images: High-resolution photos attract more attention.
- Clear and objective descriptions: Explain the benefits and unique features of the product.
- Organize your items: Categorize products for easier navigation.
- Update regularly: Add new products and remove unavailable ones.
- Share catalog links: Send products directly during conversations.
A company that excels in customer service is one that prioritizes the customer experience, and a well-made catalog makes all the difference.
How Nexloo Can Help
While the WhatsApp Business catalog is a powerful tool, it becomes even more efficient when integrated with an omnichannel solution like Nexloo.
With Nexloo, you can:
- Automate service: Use chatbots to answer frequently asked questions about products in the catalog.
- Manage multiple attendants: Organize interactions efficiently, avoiding queues and duplicate responses.
- Analyze performance metrics: Discover which products in the catalog are most in demand and optimize your offering.
- Centralize service channels: Integrate WhatsApp, Instagram, and other platforms into one interface.
This combination transforms the WhatsApp Business catalog into an even more powerful tool that can increase your sales and build customer loyalty.
Advanced Tips: How to Maximize Catalog Usage
- Integrate with Other Channels: In addition to WhatsApp, share the catalog on social media, emails, and digital marketing campaigns. This extends the reach of your products.
- Create Exclusive Offers: Use the catalog to create promotions for customers who contact you via WhatsApp. Messages like “Special discount for catalog orders” can increase your conversion rate.
- Use Feedback to Improve: Ask customers for feedback on the catalog. Find out if the navigation experience is smooth and make adjustments as needed.
- Combine with Nexloo Tools: Automate welcome messages with direct links to the catalog and create personalized flows that direct customers to specific products.
Conclusion: Simplify and Sell More with the WhatsApp Business Catalog
The WhatsApp Business catalog is more than just a practical tool—it’s a strategic resource for increasing your sales and strengthening your relationship with customers.
By setting it up correctly and combining it with innovative solutions like Nexloo, you can turn each interaction into a business opportunity.
Ready to get started? Set up your catalog today and enhance your service with Nexloo. Try it free for 7 days and see how integrating WhatsApp Business and other channels into a single platform can revolutionize your business. Test it now!
