Inbound Marketing B2B O Que é, Como Funciona e Como Fazer [O Guia Completo]

B2B Inbound Marketing: What It Is, How It Works and How to Do It [The Complete Guide]

**Inbound Marketing is a powerful and effective strategy, especially in the B2B (Business-to-Business) context.** Unlike traditional marketing, which pushes products or services to customers, Inbound Marketing attracts potential customers by creating relevant and valuable content. This comprehensive guide will explore what B2B Inbound Marketing is, how it works, and how to successfully implement it in […]

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zonas nps

NPS Zones: What They Are, What They Are For and How to Analyze

**Net Promoter Score (NPS) is a widely used metric to measure customer loyalty and their willingness to recommend a company, product, or service to others.** Within the context of NPS, “NPS zones” are categories that help interpret the results and better understand customer satisfaction and loyalty. In this article, we will explore what NPS zones

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Funil Ampulheta O Que é, Como Funciona e Como Usar

Hourglass Funnel: What is it, How does it Work and How to Use it

**In the world of marketing and sales, the funnel concept is widely used to describe the customer journey from initial contact to purchase.** Recently, a new approach has gained prominence: the Hourglass Funnel. This model not only focuses on customer acquisition but also emphasizes retention and loyalty. In this article, we will explore what the

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CRM Web O que é, Como Funciona + 10 Ferramentas

CRM Web: What it is, How It Works + 10 Tools

**Web-based CRM (Customer Relationship Management) systems are essential for companies that want to manage their customer interactions efficiently.** With the increasing adoption of technology, Web CRMs have become the preferred choice for many organizations. This article explores in detail what a Web CRM is, how it works, its benefits, and presents a list of the

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Máquinas de Vendas O que é, Como Funciona e Como Criar

Vending Machines: What it is, How it Works and How to Create

**The concept of “sales machines” is becoming increasingly popular in the business world.** A sales machine is an automated and efficient system that generates, nurtures, and converts leads into customers in a predictable and scalable manner. In this article, we will explore in detail what a sales machine is, how it works, and the steps

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ERP ou CRM (Customer Relationship Management) Qual o Melhor Como Escolher

ERP or CRM (Customer Relationship Management): Which is Better? How to choose?

**ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems are essential for businesses aiming for efficiency and growth.** Both serve different purposes and are crucial in their own right. This article explores in detail what ERP and CRM are, their differences, benefits, and how to choose the best option for your company. **What is

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Click to Call O que é, Como Funciona + 10 Soluções

Click to Call: What it is, How it Works + 10 Solutions

**Click-to-Call is a technology that is revolutionizing how companies interact with their customers.** This functionality allows users to make phone calls with just one click, directly from a website or app. In this article, we will explore in-depth what Click-to-Call is, how it works, its benefits, how to implement this technology in your company, and

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Speech Analytics O que é, Como Funciona + 10 Ferramentas

Speech Analytics: What it is, How it Works + 10 Tools

**Speech analytics is a revolutionary technology transforming how companies interact with their customers.** By processing and interpreting data from phone conversations and other voice interactions, companies can gain valuable insights that help improve customer service, optimize internal processes, and identify new business opportunities. In this article, we will explore in depth what speech analytics is,

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Central Telefônica PABX Tudo sobre o Assunto

PABX Telephone Exchange: Everything about the Subject

**Speech analytics is a revolutionary technology transforming how companies interact with their customers.** By processing and interpreting data from phone conversations and other voice interactions, companies can gain valuable insights that help improve customer service, optimize internal processes, and identify new business opportunities. In this article, we will explore in depth what speech analytics is,

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